Terms of Service

Last updated: 1 September 2026

1. Who We Are

1.1. These Terms of Service ("Terms") govern the provision of services by Wiser Visibility, a trading name of Artificial Integrity Limited ("we", "us", "our"), a company registered in England and Wales under company number 17244791, with registered office at 175 Wokingham Road, Reading, Berkshire, United Kingdom, RG6 1LT.

1.2. You can contact us at [email protected].

1.3. By instructing us to provide any Service (as defined below), signing up via our website, or accepting a proposal or invoice from us, you ("you", "Client") agree to be bound by these Terms.

1.4. We may update these Terms from time to time. We will publish the current version on our website and, where changes are material, notify you by email. Continued use of the Services after such notice means you accept the updated Terms.

2. The Services

2.1. We provide the following services (each a "Service"), on a rolling monthly subscription basis, with no upfront or set-up fee:

Service Monthly Fee (excl. VAT)

Google Business Profile Optimisation -- £149

Automated Google Review Request System -- £149

Bundle (Google Business Profile Optimisation + Automated Google Review Request System) -- £269

Website Building and Management -- £99

2.2. Full descriptions of each Service are set out on our website and/or in the proposal or order confirmation provided to you, which forms part of these Terms.

2.3. We deliver the Services using our own software platform, together with third-party services including Google Business Profile and Google's review infrastructure. Our Services depend on the continued availability, functionality, and policies of these platforms, which are outside our control. We are not responsible for outages, policy changes, feature removals, or account restrictions imposed by these third parties.

2.4. No guarantee of results. We will provide the Services using reasonable skill and care, but we do not and cannot guarantee specific outcomes such as search rankings, review volume, review ratings, lead volume, or business growth, as these depend on factors outside our control (including Google's algorithms and policies, market conditions, and your own business).

2.5. The Google Business Profile Optimisation, Automated Google Review Request System, and Bundle plans also incur separate usage charges for SMS, phone, and email communications sent on your behalf as part of the Service, in addition to the monthly Service fee. See Clause 4.6 for details.

3. Client Obligations

3.1. To deliver the Services, we will need timely access to, and cooperation from you regarding, relevant accounts and information — for example, your Google Business Profile, business details, branding assets, and website content. Delays on your part may delay delivery of the Services, and we are not liable for any resulting delay.

3.2. You confirm that all information, content, and materials you provide to us are accurate and that you have the right to provide them to us for use in delivering the Services.

3.3. You confirm that you are entering into these Terms wholly or mainly for purposes related to your trade, business, craft, or profession, and not as a consumer.

3.4. Genuine reviews only. In connection with the Automated Google Review Request System, you agree not to ask us to solicit reviews from individuals who have not genuinely used your services, to offer incentives for positive reviews, to suppress or filter out negative reviews from being submitted to Google, or to otherwise engage in practices that would breach Google's review policies or the UK's rules on fake or misleading reviews (including the Digital Markets, Competition and Consumers Act 2024). We reserve the right to refuse to carry out any request that we reasonably believe would breach this clause.

4. Fees and Payment

4.1. Fees are billed monthly in advance via our payment processor (Stripe), starting on the date you subscribe to a Service.

4.2. We are not currently VAT registered, and no VAT is currently charged on our fees. We may adjust our fees in anticipation of becoming VAT registered, and/or once VAT registration takes effect, in either case subject to the notice requirements in Clause 4.3.

4.3. We may change our fees from time to time by giving you at least 30 days' written notice. If you do not agree to the change, you may cancel the affected Service before the change takes effect in accordance with Clause 5.

4.4. If a payment fails or is not received when due, we may suspend the affected Service(s) after giving you 7 days' written notice to remedy the non-payment.

4.5. Save as expressly stated in these Terms, fees already paid are non-refundable, including in respect of any part-used month.

4.6. Usage-Based Charges. In addition to the monthly Service fee, the Google Business Profile Optimisation, Automated Google Review Request System, and Bundle plans incur separate charges for SMS, phone call, and email usage generated in delivering the Service (for example, sending review requests to your customers). These charges are calculated automatically by our software platform provider, based on your actual usage, and billed at cost, based on the rates set from time to time by that provider, without markup by us. By subscribing to an affected plan, you authorise us to charge these variable, usage-based amounts to your payment method via our payment provider each billing period, in addition to your subscription fee. The amount will vary month to month depending on your usage volume, and we do not control, and are not responsible for, changes to the rates set by our platform provider. If you have any questions about a usage charge, contact us at [email protected] and we will provide a breakdown on request.

5. Term and Cancellation

5.1. Each Service is provided on a rolling monthly basis, with no minimum term or lock-in period.

5.2. You may cancel any Service at any time by notifying us at [email protected]. Cancellation will take effect at the end of the monthly period you have already paid for, and no further payments will be taken. You will continue to have access to the Service until the end of that period.

5.3. We may cancel or suspend any Service at any time by giving you at least 30 days' written notice, save that we may suspend or terminate immediately in cases of non-payment (per Clause 4.4), breach of these Terms, or conduct that we reasonably consider unlawful, abusive, or harmful to our business.

5.4. Website Building and Management. Any website built and managed under this Service is built, hosted, and maintained solely within our own platform account and does not exist as a separate, transferable asset. It is made available for your use only for as long as you remain subscribed to this Service. Where this Service is cancelled or otherwise ends for any reason, your website will be permanently taken offline and deleted at the end of the final paid period. We do not offer an export, backup, transfer, or handover of the website, its content, or the underlying account to you or to any third party, whether or not you are willing to pay a fee for this, as the website cannot be separated from the platform account on which it is built.

5.5. To the extent that any Client is treated as a "consumer" for the purposes of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, notwithstanding Clause 3.3, that Client expressly requests that we begin providing the Services immediately, and acknowledges that once we have begun doing so, their right to cancel and receive a refund under those Regulations is lost to the extent the Services have already been performed.

6. Intellectual Property

6.1. You retain ownership of all content, branding, logos, and materials you provide to us ("Client Materials"). You grant us a licence to use the Client Materials solely to the extent necessary to deliver the Services.

6.2. Where we make changes directly to accounts or properties that you already own — for example, your Google Business Profile listing, its content, or reviews requested through your own Google account as part of the Automated Google Review Request System — you retain full ownership and control of those accounts and their content at all times. There is nothing for us to transfer to you in respect of this work, as it is already yours.

6.3. Website Building and Management deliverables are addressed in Clause 5.4. For the avoidance of doubt, no website, or any content or account associated with it, is transferred or made available to you at any point, including on cancellation of that Service.

6.4. We retain all rights in our own pre-existing tools, templates, systems, and methodologies used to deliver the Services, which are not transferred to you.

7. Confidentiality

7.1. Each party agrees to keep confidential any non-public information disclosed by the other in connection with these Terms, and to use it only for the purpose of performing or receiving the Services, except where disclosure is required by law.

8. Data Protection

8.1. Where we process personal data on your behalf in the course of delivering the Services (for example, your customers' contact details in connection with the Automated Google Review Request Service), we will do so in accordance with applicable UK data protection law and our [Data Processing Agreement], which forms part of these Terms and applies to that processing. Details of how we handle personal data generally are set out in our [Privacy Policy].

8.2. You are responsible for ensuring you have a lawful basis to share any personal data (such as customer contact details) with us for the purposes of the Services.

9. Warranties and Liability

9.1. We will provide the Services with reasonable skill and care. Other than as expressly stated in these Terms, all warranties, conditions, and representations, whether express or implied by law, are excluded to the fullest extent permitted by law.

9.2. Nothing in these Terms limits or excludes either party's liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited or excluded by law.

9.3. Subject to Clause 9.2, we shall not be liable to you for any indirect or consequential loss, loss of profit, loss of business, or loss of goodwill arising out of or in connection with these Terms or the Services.

9.4. Subject to Clause 9.2, our total aggregate liability to you arising out of or in connection with these Terms, whether in contract, tort, or otherwise, shall not exceed the total fees paid by you to us in the 3 months preceding the event giving rise to the claim.

10. General

10.1. Assignment. You may not transfer your rights or obligations under these Terms without our prior written consent. We may transfer our rights and obligations under these Terms to another organisation, and we will notify you if this happens.

10.2. Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

10.3. Entire agreement. These Terms, together with any order confirmation or proposal referenced in Clause 2.2, constitute the entire agreement between us in relation to the Services.

10.4. No waiver. A failure by either party to enforce any provision of these Terms does not waive that party's right to enforce it later.

10.5. Notices. Notices under these Terms should be sent by email to the addresses provided by each party, and will be treated as received when sent.

10.6. Governing law and jurisdiction. These Terms are governed by the laws of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction over any dispute arising out of or in connection with them.